Turning Trash Into an Experience
The Idea
Roskilde Festival - Garbage truck
Concept Development · Experience Design · Visual Design · Sustainability
A playful concept designed to make waste collection more visible and engaging at Roskilde Festival — turning an everyday necessity into part of the festival experience.
Clients : Roskilde Festival
Focus : Sustainability · Engagement · Festival Experience
The Truck Every Festival Needs
Orange Is the New Green
During my studies, we collaborated with Roskilde Festival to explore one of the festival’s biggest challenges — the large amount of waste left behind.
Our goal was to rethink waste collection and create a solution that could make sustainability more visible, engaging and fun. The result? A concept that turned a garbage truck into part of the festival experience.
Curious About the Process?
Big Ideas Meet Real-World Challenges
Turning Trash Into Rewards
Our concept introduced multiple waste stations across the festival campsites, supported by a dedicated collection truck that would collect and sort waste throughout the festival. To make recycling more engaging, festival-goers could earn points for participating and exchange them for rewards — turning waste collection into a fun and rewarding part of the festival experience.
While the concept offered an engaging approach to a real challenge, the cost of implementation made it difficult to bring to life. It became a valuable lesson in balancing creativity, user experience and real-world feasibility.
Want to See It in Action?
Like what you see
Let’s Turn Challenges Into Ideas
This project reflects my approach to creative problem-solving — combining user needs, sustainability and playful thinking to turn real challenges into engaging concepts.
